|
|
|
|
| |
 |
|
| Custom Publishing |
|
 Take ownership of an editorial product. Position or reposition your company. Create an “objective” sales tool. Take advantage of the creative power and distribution of IGWB and Casino Journal with an editorial-based supplement program developed for your company by our staff.
GEM provides a total turnkey program, managing each project from start to finish. Included are writing, design, production, printing and distribution. With our custom publishing pieces, you retain full ownership of the publication process. You can choose sole sponsorship, or make pages available to your suppliers or subsidiaries.
Custom publishing extends a broad range of marketing benefits to the advertiser in a single product. Individual ad campaigns retain top-of-mind awareness with the customer as it relates to a company’s product or image. In a competitive marketplace, what distinguishes one company from the next often determines its success.
 Aligning a specific company with a specific editorial report is a powerful way to communicate the position of your company. Most custom pieces provide in-depth treatment of an issue of strategic importance to the industry. As such, they have a much longer shelf life than the average publication. In addition, the custom piece is an ideal supplement to a verbal sales presentation.
The total marketing package for a custom piece includes bonus distribution at all relevant trade events; mailing of the product to key customers (you provide the names); poly-bagging with the corresponding issue of IGWB or Casino Journal; extra copies for your company’s use; and an announcement of the custom publishing piece in IGWB or Casino Journal. Price will vary depending on the size, weight, level of design sophistication and what type of outside editorial support is required.
For more information and availability, contact:
at (702) 794-0718 x225.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
