Casino Ops 2001 Conference Agenda
Conference Schedule
Tuesday, June 26th
Wednesday, June 27th
Conference Producers
UNLV’s International Gaming Institute at the The William F. Harrah College of Hotel Administration is one of the primary sources of gaming education in the U.S.A. and internationally.
Gaming education has been an integral part of the hospitality curriculum at UNLV since the creation of the College of Hotel Administration in 1967. The Institute was created in 1993 in response to the increasing demand for gaming education, training and research. The Institute mission is to provide excellence in gaming education and services through conferences, training programs, seminars, symposia and applied research.
Since its inception, the UNLV International Gaming Institute has had a special focus on the issue of problem gambling, offering the first industry-wide symposium on this issue. The Institute continues a strong relationship with the Nevada Council on Problem Gambling.
GEM Communications LLC
GEM Communications LLC is a subsidiary of The Official Information Company (TOIC), specializing in collecting a wide range of data and information electronically, adding value by customizing it and then distributing it primarily electronically to customers worldwide. GEM publishes 11 trade magazines and newsletters serving the Gaming industry around the world including IGWB, Casino Journal, Slot Manager, Indian Gaming Business, Lottery Business, Casino Executive Reports, Gaming for Africa, InterGame, InterGaming, InterPark and the weekly National Gaming Summary.
GEM organizes several trade shows, including the WORLD GAMING CONGRESS & EXPO (WGCE), the largest and most successful international trade show for the Gaming industry. This past year, worldwide attendance at WGCE topped 28,000. THIS YEARS’ SHOW, OCTOBER 17 –19, 2001 AT THE SANDS EXPO AND CONVENTION CENTER IN LAS VEGAS, MARKS THE 15TH ANNIVERSARY FOR WORLD GAMING CONGRESS AND EXPO. Other shows include Southern Gaming Summit, American Gaming Summit, Bingo World, and California Indian Gaming Summit and Slot Manager Institute.
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Conference Schedule
Tuesday, June 26th
7:30 am – 2:00 pm
Registration Open
| 8:00 am – 9:00 am Continental Breakfast (Sponsored By Aristocrat) |
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9:00 am – 4:45 pm
SEMINARS
9:00 am – 10:15 am
The Cashless Evolution
The sharp rise of the multi-coin, multi-line games has fueled the demand for cashless solutions industry-wide. Operators are faced with many different potential protocols, from bill-in, ticket-out, to SMART cards, vouchers and tokens. Underlying all this change is the great unknown: player acceptance. This session will focus on how operators of all types can develop cashless solutions that fit the needs of their customers.
Speaker: Stowe Shoemaker, PhD., Professor, The William F. Harrah College of Hotel Administration at UNLV
| 10:15 am – 10:30 am Networking Break (Sponsored By Aristocrat) |
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| 10:30 am – 11:45 am Managing Conflict |
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Conflicts within the slot department and between your property and the player are a fact of daily life. At the same time, some tried and tested techniques can help you to avoid turning routine conflicts into a full-scale crisis. Conflict may even represent an opportunity to reinforce relationships, rather than destroy them. This session will give you the means to successfully manage solvable conflicts.
Speakers: Mike Gaughan, Jr., General Manager, Barbary Coast Casino; Skip Swerdlow, PhD Professor, The William F. Harrah College of Hotel Administration at UNLV
12:00 pm – 2:00 pm
Luncheon Presentation (Sponsored By Aristocrat)
Market Segmentation: Understanding Where Your Players Come From
The key to developing a successful slot floor starts with a rigorous assessment of the market you serve. Within each company and, indeed, each property is a complex market representing a diverse set of age, gender, social and income demographics. Defining and understanding each of these subgroups is vital to your property’s success.
Speaker: John Bowen, PhD Professor, The William F. Harrah College of Hotel Administration at UNLV
2:00 pm – 3:15 pm
Slot Math 101
What are the basic mathematical formulas slot department employees need to master in order to be effective at their jobs? How can employees use these formulas to generate informative reports? This session will feature real-world mathematical problem solving (bring a calculator).
Speaker: Tony Lucas, PhD Professor, The William F. Harrah College of Hotel Administration at UNLV; Olaf Vancura, PhD., Executive Director – Games Development, Mikohn Gaming
| 3:15 pm – 3:30 pm Networking Break (Sponsored By Aristocrat) |
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| 3:30 pm – 4:45 pm How to Measure Marketing ROI |
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Marketing and promotion are your slot department’s most significant variable cost. Measuring the return on those investments is an essential part of marketing strategy and cost management. This session will give slot managers the means to develop a stronger voice in determining how marketing dollars should be spent.
Speaker: Andrew Klebanow, President, Klebanow Consulting
| 5:00 pm – 7:00 pm Opening Reception at IGI (Sponsored By Aristocrat) |
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Conference Schedule
Wednesday, June 27th
7:30 am – 9:30 am
Registration Open
| 8:00 am – 9:00 am Continental Breakfast (Sponsored By Aristocrat) |
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| 9:00 am – 10:15 am Slot Layout and Revenue Maximization |
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With all the choices in new games, slot managers are faced with a number of complex decisions about where to position the machines. This session will outline some rules of thumb for maximizing revenue through an effective floor layout.
Speakers: Bill Friedman, President, Friedman Consulting Group; Jason Tate, Slot Director, Luxor Hotel and Casino
| 10:15 am – 10:30 am Networking Break (Sponsored By Aristocrat) |
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10:30 am – 11:45 am
How to Design an Effective Player Survey
Your players have a lot to say about your casino and your slot floor. Getting them to tell you what’s on their mind is easier said than done. Surveys can unlock a wealth of valuable information. This session will tell you how to design surveys that actually work.
Speakers: Seyhmus Baloglu, PhD Professor, The William F. Harrah College of Hotel Administration at UNLV
12:00 pm – 2:00 pm
Luncheon Presentation (Sponsored By Aristocrat)
Managing Technological Change
Productive and efficient new technologies are continuously being introduced to slot operators. Embracing these new products and processes is difficult for many employees. New technologies are often accompanied by fundamental changes that many employees find threatening. How can slot managers effect necessary technological change without harming the employer/employee relationship?
Speaker: Jeff Jonas, President, Systems Research & Development