CONFERENCE LINE-UP ANNOUNCED FOR BINGO WORLD 2003, 
THE WORLD'S LARGEST BINGO INDUSTRY EVENT

Seventh Annual Bingo World to Attract 2,000 to Las Vegas March 11-13

LAS VEGAS (January 21, 2003) - More than 2,000 leading bingo industry operators, vendors and media are expected to gather at the 7th Annual Bingo World Conference and Expo, March 11-13, 2003, at the Riviera Hotel & Casino in Las Vegas. 

The industry's biggest vendors are among the 50 exhibitors already signed up for the 2003 expo, and more are being added each week. The 2003 Bingo World expo is on pace to grow significantly from last year's record-breaking expo.

The 2003 Bingo World Conference will feature 18 highly diverse seminar topics, presented by some of the most respected names in the industry, and all with one goal: helping operators improve their bottom line.

"Bingo World 2003 offers a forum in which to explore new ideas, learn about new products and network with industry leaders from throughout North America," said Ashley Smith, president of GEM Communications, producer of Bingo World. "Industry leaders agree that there is one fundamental challenge facing bingo operators across North America: there aren't enough bingo players. So many of the seminars at Bingo World 2003 will tackle that issue head-on."

Many of the conference sessions help attendees focus on retaining players and finding new ones. Conference seminars will address these important topics:

• BINGO PLAYERS
The more operators know about their players, the better their chances of influencing the entertainment choices of others through marketing. Operators must be prepared to meet the expectations of a new audience through service and entertainment value. 

• RULES, REGULATIONS AND CHANGE
Everyone copes with regulatory issues. Bingo World provides a forum for operators to identify the common denominator amongst successful bingo jurisdictions. Explore the fine balance between regulation and suffocation. 

• INDIAN BINGO OPERATIONS
Operating an Indian bingo has a unique set of challenges. Many bingo operations compete with their own casinos. This poses challenges in getting fair allocation of marketing and facility dollars. 

• THE FACILITIES
The goal of most operators is to get bingo on people's list of entertainment options. Are there things that can be changed in a bingo facility to meet those expectations? Bingo World will feature the best facilities in the business, and give attendees an chance to talk to the people that operate them.

• ENTERTAINMENT AND INNOVATION
"Bingo is smoky, complicated, and intimidating." How do you change that perception? Operators are learning that it is possible to inject some adrenaline into bingo programs without alienating current players. 

• PROGRAMS, PRICES AND CUSTOMER SERVICE
Marketing vs advertising. Service with integrity and efficiency. Staff members who enjoy their work. Keep current players enthused, spending and returning with strategies to expand the customer base and build larger bingo crowds. 

To view all 18 seminar titles and descriptions, to see the list of confirmed speakers to-date, and to register, log on to www.bingoworldexpo.com.

Bingo World is presented by GEM Communications, publisher of the gaming industry's leading trade magazines, including IGWB, Casino Journal, Indian Gaming Business and Slot Manager; and producer of leading regional trade shows and expos, including Southern Gaming Summit, American Gaming Summit, Slot Manager Institute and New York Gaming Summit.

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Media contact: Stephen Gibbs, Marketing Director, GEM Communications, 
(913) 344-1300 x 234, .